ambush marketing


ambush marketing
марк. паразитический маркетинг (попытки ассоциировать компанию или торговую марку с каким-л. значимым событием, напр., олимпиадой, без уплаты комиссионных организатору данного события; такой маркетинг нарушает права организаторов события и вводит общественность в заблуждение относительно того, кто в действительности является спонсором события)
See:

Англо-русский экономический словарь.

Смотреть что такое "ambush marketing" в других словарях:

  • Ambush Marketing — L ambush marketing (anglicisme signifiant littéralement « marketing en embuscade ») est l ensemble des techniques de marketing utilisées par une marque ou une entreprise pour se rendre visible lors d un événement, mais sans avoir versé… …   Wikipédia en Français

  • Ambush marketing — is a marketing campaign that takes place around an event but does not involve payment of a sponsorship fee to the event. [ [http://www.iht.com/articles/ap/2006/09/06/sports/AS SPT New Zealand Ambush Marketing.php# Ambush marketing laws planned… …   Wikipedia

  • ambush marketing — UK US noun [U] MARKETING ► a situation in which a company tries to advertise its products in connection with a big public event, without paying any money, although they are not the official sponsor: »Ambush marketing is becoming a huge problem… …   Financial and business terms

  • Ambush Marketing — Unter Ambush Marketing (auch Parasite Marketing oder Schmarotzermarketing) versteht man abwertend Marketingaktivitäten, die darauf abzielen, die mediale Aufmerksamkeit eines Großereignisses auszunutzen, ohne selbst Sponsor der Veranstaltung zu… …   Deutsch Wikipedia

  • Ambush-Marketing — Unter Ambush Marketing (auch Parasite Marketing oder Schmarotzermarketing genannt) versteht man abwertend Marketingaktivitäten, die darauf abzielen, die mediale Aufmerksamkeit eines Großereignisses auszunutzen ohne selbst Sponsor des Events zu… …   Deutsch Wikipedia

  • Ambush marketing — L ambush marketing (anglicisme signifiant littéralement « marketing en embuscade ») est l ensemble des techniques de marketing utilisées par une marque ou une entreprise pour se rendre visible lors d un événement, mais sans avoir versé… …   Wikipédia en Français

  • ambush marketing — UK / US noun [uncountable] business a method of marketing in which a company advertises its products during an occasion such as a popular sporting event without the agreement of the event s organizers and without paying them any money It is… …   English dictionary

  • ambush marketing — /ˈæmbʊʃ makətɪŋ/ (say amboosh mahkuhting) noun marketing that is designed to attract attention at an event without payment for the rights to advertise at it, as by having members of the audience displaying the brand. –ambush marketer, noun …   Australian English dictionary

  • ambush marketing — noun A marketing strategy in which a competing brand attempts to attach a product to a major event (usually sporting in nature) without paying sponsorship fees …   Wiktionary

  • ambush marketing — / æmbυʃ ˌmɑ:kɪtɪŋ/ noun the linking of a promotion campaign to an event such as a sporting contest which is sponsored by another manufacturer without paying a fee …   Marketing dictionary in english

  • Marketing de guerrilla — El Marketing de Guerrilla es un conjunto de estrategias y técnicas de marketing, ejecutadas por medios no convencionales, y que consiguen su objetivo mediante el ingenio y la creatividad, en vez de mediante una alta inversión en espacios… …   Wikipedia Español